Tuesday, February 17, 2009

It’s 2009! Are you prepared to prosper in a failing economy?

All of us face the same dilemma day after day, whether we’re a business owner or an employee. There is that uncertainty about tomorrow. The struggle to survive is even affecting the very wealthy.

It makes sense that to prosper in a failing economy we have to implement a plan that will change the way business is conducted. This includes a joint agreement to provide high quality goods and services at a reasonable rate.

This type of mind set is crucial. What am I saying? Even those of us that provide a service online are affected by our local economic dilemma. Sure…as a virtual assistant or freelance service provider, we are not limited to working in the United States and perhaps even convince ourselves that the “grass is greener on the other side”. But it’s not! That is the issue.

The entire world is facing an economical disaster. As a business owner, I have stepped up to the plate for 2009. I am someone that always believed that you should obtain a wage that shows your value, and I am not saying that as virtual professionals we should not still strive to do just that rather I think we should be more reasonable.

The women who have joined my team of associates come from very successful backgrounds. The desire to make $80,000 a year is still a driving motivation for them but they realize that in today’s economy it just is not going to happen, at least not immediately. Even those who have struggled to maintain their annual income of $25,000 is shocked to discover that working virtually they may not even achieve that. Nevertheless, it is a harsh reality, isn’t it!

I’ve worked too hard to allow the slump in our economy to discourage me. In February’s edition of the Entrepreneur magazine, there was a statement made that read something like this, “Now is not the time to stop spending money and investing in our business! Instead, invest and keep on doing it for as long as you have the funds available”. When we start making cut backs, laying people off and grasping tight of every penny it works against us as business owners.

One may have to work harder to make the same amount they made a year ago, but at least you are working and the consumer is able to spend. It is the small sacrifices’ we make today that will change the future for our children.

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